brand – Renee Wilcox

Winn Dixie Rebrand Project—SNEAK PEEK

March 25, 2014March 25, 2014 reneewilcoxLeave a comment

More progress on my Winn Dixie touchpoints!

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

Personalized Air Fresheners

February 23, 2014February 23, 2014 reneewilcoxLeave a comment

I received the air fresheners that I ordered last week and I love them! I think they will be a great take-away to hand out at my portfolio show.

The company that I used to print them is Air Trends International (http://www.airtrendsinternational.com). They were super helpful; they sent me proofs so that I could approve how the design was laid out, they made scent recommendations based on my target audience, and they allowed me to place a small order (most other companies had a 100 piece minimum).

Funcie Live! Ad Campaign

February 23, 2014February 23, 2014 reneewilcoxLeave a comment

I am currently working on several BIG projects as I near the close of my college career (5 weeks left!). One of the projects is creating an ad campaign for my brother’s news cast, Funcie Live!—a comedic news cast ran by four students from Ball State University. You can check them out at https://www.facebook.com/funcielive.

Here is my progress so far. I’ve created a new logo for them and will be designing other touch points like a poster, flyer, and short commercial.

Tag and Envelope Design from Christmas

January 11, 2014January 11, 2014 reneewilcoxLeave a comment

This year, I got an early Christmas present: a wonderful color printer! I decided to utilize it in making Christmas present tags and envelopes. I designed a simple icon to put on the materials. I chose to use the words “Christmas Comfort” because that was my hope for the gifts that I gave this year—that they would bring comfort to the recipients. It has been a stressful year for my family, but we all still love each other. And we showed our love by exchanging gifts and simply by spending time together over the holidays.

Organic Product Photo Shoot

November 25, 2013November 25, 2013 reneewilcoxLeave a comment

Yesterday I turned my bathroom into a photo studio (I promise it’s not as bad as it sounds). I was doing a product photo shoot for a team project I’ve been working on. Our company is all about hair products with organic ingredients that are good for your hair AND good for the environment. I used the hardwood floor in my bathroom as the backdrop. A lot of stuff in these photos was stuff that I already had. I did have to purchase a coconut. It was a good thing that my husband was home to crack open the coconut, because I had no idea how to do that.

I like how the final pictures turned out. Here are some of them that I edited in Photoshop.

Back at it!

July 12, 2013July 12, 2013 reneewilcoxLeave a comment

I know I’ve been MIA for a while, but now I’m back now—rested and refreshed. After finishing a stressful quarter at school, I had some time off to recuperate. I went on my first cruise with my husband to celebrate our 5 year wedding anniversary. It was awesome.

Anyways, now that I’m back I plan on posting a lot more on here. I’ve been working on several projects that I will post soon, including a poster summarizing my cruise trip to the Bahamas. I have also recently developed a brand for myself and I will be updating the appearance of this site to match my theme. Yay!

Sketching Process

April 26, 2013 reneewilcoxLeave a comment

Here are thumbnails and roughs that I did over the past week for a class project. With this design process, I sketched thumbnails of over thirty ideas before I started refining ones that I liked.