I have my complete Winn Dixie rebrand project posted on Behance now. Check it out!
I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.
Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.
Here is my sketching process.
Yesterday I turned my bathroom into a photo studio (I promise it’s not as bad as it sounds). I was doing a product photo shoot for a team project I’ve been working on. Our company is all about hair products with organic ingredients that are good for your hair AND good for the environment. I used the hardwood floor in my bathroom as the backdrop. A lot of stuff in these photos was stuff that I already had. I did have to purchase a coconut. It was a good thing that my husband was home to crack open the coconut, because I had no idea how to do that.
I like how the final pictures turned out. Here are some of them that I edited in Photoshop.