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Renee Wilcox

Artist. Designer. Freelancer. Mom.

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Tag: Winn Dixie

Completed Winn Dixie Project on Behance

April 3, 2014 reneewilcoxLeave a comment

Completed Winn Dixie Project on Behance

I have my complete Winn Dixie rebrand project posted on Behance now. Check it out!

Posted in UncategorizedTagged advertisement, annual report, branding, farm, graphic design, illustration, organic, Winn Dixie

Winn Dixie Rebrand Project—SNEAK PEEK

March 25, 2014March 25, 2014 reneewilcoxLeave a comment

More progress on my Winn Dixie touchpoints!

Winn Dixie Touchpoints

Posted in Latest ProjectsTagged brand, branding, business card, graphic design, green, letterhead, organic, packaging, Winn Dixie

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

ThumbnailsRefined Sketch Refined Sketches Digital Roughs Final Logo

Posted in Latest ProjectsTagged brand, grocery store, logo, nature, orange, organic, rebrand, Winn Dixie
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