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Renee Wilcox

Artist. Designer. Freelancer. Mom.

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Tag: logo

FUNCIE LIVE! Finished Touchpoints

April 3, 2014April 7, 2014 reneewilcoxLeave a comment

Color logo and b&w logo Creative Brief

The flyer (literally a FLYer) that folds into a paper airplane.

Flyer

Flyer

Flyer

Posted in Latest ProjectsTagged advertisement, branding, broadcast, flyer, logo, paper airplane, poster

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

ThumbnailsRefined Sketch Refined Sketches Digital Roughs Final Logo

Posted in Latest ProjectsTagged brand, grocery store, logo, nature, orange, organic, rebrand, Winn Dixie

Personalized Air Fresheners

February 23, 2014February 23, 2014 reneewilcoxLeave a comment

I received the air fresheners that I ordered last week and I love them! I think they will be a great take-away to hand out at my portfolio show.

The company that I used to print them is Air Trends International (http://www.airtrendsinternational.com). They were super helpful; they sent me proofs so that I could approve how the design was laid out, they made scent recommendations based on my target audience, and they allowed me to place a small order (most other companies had a 100 piece minimum).

Air Fresheners

Posted in Latest ProjectsTagged air freshener, brand, logo, portfolio show

Funcie Live! Ad Campaign

February 23, 2014February 23, 2014 reneewilcoxLeave a comment

I am currently working on several BIG projects as I near the close of my college career (5 weeks left!). One of the projects is creating an ad campaign for my brother’s news cast, Funcie Live!—a comedic news cast ran by four students from Ball State University. You can check them out at https://www.facebook.com/funcielive.

Here is my progress so far. I’ve created a new logo for them and will be designing other touch points like a poster, flyer, and short commercial.

Funice Live! branding

 

Posted in Latest ProjectsTagged advertising, Ball State, brand, college news, logo, news

Digital Painting Experiment

November 11, 2013November 11, 2013 reneewilcoxLeave a comment

I made this possible new header image in Photoshop. I want to get better at creating illustrations with the painting capabilities in Photoshop in combination with vector images. The possibilities are endless!!!

Digital scene

Posted in Latest ProjectsTagged blur, digital painting, illustration, logo, vector

Sketching Process

April 26, 2013 reneewilcoxLeave a comment

Here are thumbnails and roughs that I did over the past week for a class project. With this design process, I sketched thumbnails of over thirty ideas before I started refining ones that I liked.Thumbnails Refining More refining Illustrator Roughs

Posted in UncategorizedTagged brand, letterform, logo, thumbnails, wordmark

Zoo Icon Project

February 8, 2013 reneewilcoxLeave a comment
Zoo Icons (class project)
Zoo Icons (class project)

This week I completed a Zoo Icon project for my Corporate Identity class. I had to create 9 unique, simplified icons that could stand independently but also work as part of a set. This is what I came up with. They represent different areas of a zoo.

Posted in Latest ProjectsTagged animals, icon, logo, simple, zoo
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