The flyer (literally a FLYer) that folds into a paper airplane.
FUNCIE LIVE! Finished Touchpoints
Tag: logo
Winn Dixie Rebrand
I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.
Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.
Here is my sketching process.
Personalized Air Fresheners
I received the air fresheners that I ordered last week and I love them! I think they will be a great take-away to hand out at my portfolio show.
The company that I used to print them is Air Trends International (http://www.airtrendsinternational.com). They were super helpful; they sent me proofs so that I could approve how the design was laid out, they made scent recommendations based on my target audience, and they allowed me to place a small order (most other companies had a 100 piece minimum).
Funcie Live! Ad Campaign
I am currently working on several BIG projects as I near the close of my college career (5 weeks left!). One of the projects is creating an ad campaign for my brother’s news cast, Funcie Live!—a comedic news cast ran by four students from Ball State University. You can check them out at https://www.facebook.com/funcielive.
Here is my progress so far. I’ve created a new logo for them and will be designing other touch points like a poster, flyer, and short commercial.
Digital Painting Experiment
I made this possible new header image in Photoshop. I want to get better at creating illustrations with the painting capabilities in Photoshop in combination with vector images. The possibilities are endless!!!
Sketching Process
Here are thumbnails and roughs that I did over the past week for a class project. With this design process, I sketched thumbnails of over thirty ideas before I started refining ones that I liked.
Zoo Icon Project
This week I completed a Zoo Icon project for my Corporate Identity class. I had to create 9 unique, simplified icons that could stand independently but also work as part of a set. This is what I came up with. They represent different areas of a zoo.
Renee Wilcox 