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Renee Wilcox

Artist. Designer. Freelancer. Mom.

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Tag: nature

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

ThumbnailsRefined Sketch Refined Sketches Digital Roughs Final Logo

Posted in Latest ProjectsTagged brand, grocery store, logo, nature, orange, organic, rebrand, Winn Dixie

SPROUTS project

November 28, 2012November 28, 2012 reneewilcoxLeave a comment

This is my AWESOME bro-in-law, Bryan. For a class project, I am working on designing a magazine (named SPROUTS) that is about encouraging kids to dream and helping them to reach their full creative potential. Stay tuned for more on this project.

Posted in Latest ProjectsTagged creative potential, kids, nature, sprouts
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