nature – Renee Wilcox

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

SPROUTS project

November 28, 2012November 28, 2012 reneewilcoxLeave a comment

This is my AWESOME bro-in-law, Bryan. For a class project, I am working on designing a magazine (named SPROUTS) that is about encouraging kids to dream and helping them to reach their full creative potential. Stay tuned for more on this project.