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Renee Wilcox

Artist. Designer. Freelancer. Mom.

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Tag: orange

Winn Dixie Rebrand

February 27, 2014February 27, 2014 reneewilcoxLeave a comment

I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.

Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.

Here is my sketching process.

ThumbnailsRefined Sketch Refined Sketches Digital Roughs Final Logo

Posted in Latest ProjectsTagged brand, grocery store, logo, nature, orange, organic, rebrand, Winn Dixie
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