I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.
Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.
Here is my sketching process.
Renee Wilcox 