Artist. Designer. Freelancer. Mom.
I’ve started reading a book about hand-lettering. I have always wanted to learn how to do this and get good at it, so I’m going to try. Here is my first official attempt at it. I’ll hopefully be posting better stuff as I learn and practice.
As I have been having job interviews, I have been putting together portfolio books to leave with employers. The books are about 30 pages long and contain my best work. I used Japanese stab-stitch binding to make them. I also created a little pocket on the inside cover which contains my resume and business card. Then I made a small sleeve to go around the book. I think it is all-together a neat little package. 🙂
The flyer (literally a FLYer) that folds into a paper airplane.
Well folks, I’m officially a college grad! My portfolio show was a success. It took a lot of hard work but I’m so happy with how it turned out! I got some jobs leads from the show, and I won Best in Show in the graphic design program. I also gave away ALL of the air fresheners that I ordered! People really liked them! Here are some pictures from the show.
More progress on my Winn Dixie touchpoints!
I have completed the logo for this project. It was a long process, but I think I finally nailed a logo that conveys the right message—that Winn Dixie is a neighborhood grocery store with fresh, organic, locally grown products.
Next I will be designing touchpoints for Winn Dixie like a website, an annual report, packaging, advertizements, and a brand guide.
Here is my sketching process.
I received the air fresheners that I ordered last week and I love them! I think they will be a great take-away to hand out at my portfolio show.
The company that I used to print them is Air Trends International (http://www.airtrendsinternational.com). They were super helpful; they sent me proofs so that I could approve how the design was laid out, they made scent recommendations based on my target audience, and they allowed me to place a small order (most other companies had a 100 piece minimum).
I am currently working on several BIG projects as I near the close of my college career (5 weeks left!). One of the projects is creating an ad campaign for my brother’s news cast, Funcie Live!—a comedic news cast ran by four students from Ball State University. You can check them out at https://www.facebook.com/funcielive.
Here is my progress so far. I’ve created a new logo for them and will be designing other touch points like a poster, flyer, and short commercial.
I am getting really close to graduating with my bachelors in graphic design, which means I’m getting really close to my PORTFOLIO SHOW! I’m pretty pumped about it, and I have some cool ideas about how I will display my work.
I decided that am going to order some car air fresheners (you know the kind that hang from the rear-view mirror) with my branding and contact info on them to give out at my show. Today I finished the design that will go on the back of the air fresheners. I did a little watercolor painting of some flowers and then did some hand-drawn type on top of it in Photoshop. Here is the result!
Greetings! I hope everyone is surviving this Polar Vortex. I’ve been layering clothes during the day and piling blankets during the night ’cause it is COLD! I usually love snow, but not this much snow, and not below 0 temperatures.
On a happier note, I have completed my Marketing and Communications Internship! I would like to share some of the main projects that I worked on. Several tasks that I was assigned involved simply updating current websites and publications, but my favorite tasks were the ones that allowed me some creative freedom. The images below are of pieces that I got to design.
Above is an infographic that I designed to show facts about alcohol sales, particularly those in Indiana. Currently, Indiana law does not allow the Sunday sale of alcohol.
I created a membership decal and endorsed provider seal for the Indiana Restaurant and Lodging Association. I did not design the InRLA logo (the star).
I created these icons to be used in a packet containing information about Indiana alcohol sales. The packet (from the Indiana Association of Beverage Retailers)Â was designed to be given to Indiana legislators. I also designed the actual packet pages. Two of the pages are seen below.
Renee Wilcox 